H&M Design Award

H&M is proud to announce a new international prize - the H&M DESIGN AWARD

H&M has created this brand new international design award with the ambition of supporting talented designers after their graduation. The H&M Design Award aims to push fashion students in the right direction, so that they can continue to grow and develop in their work as fashion designers.

Here is a news EPK video with Ann-Sofie Johansson, Hilary Alexander, Christopher Kane, and Rob Phillips

The contestants come from fourteen of the most prestigious design schools in Sweden, UK, Germany, Belgium, Holland and Denmark. On February 1st, the winner of the H&M Design Award 2012 is presented on Stockholm Fashion Week, followed by a fashion show with the winner’s graduate collection

You can follow this thrilling contest on www.designaward2012.hm.com where some 30 film clips will be published.

I will be publishing the other videos on my site soon which will be coming out in the next few days:

TODAY EPK 1 - H&M Design Award - Announcement EPK

JAN 27th EPK 2 - Six national winners present their graduation collections to a Grand Jury in London

FEB 1st EPK 3 - The winner of H&M Design Award 2012 is presented and shows his/her collection.The event will be live-streamed on www.designaward2012.hm.com.